ABOUT GAME CHANGR
Research led by
people who
SHIPPED GAMES
From first pitch to last patch, we help studios and publishers uncover what players truly feel and value.
Through expert playtesting, player research, and creative workshops, we give you the clarity to build games that resonate.
THE TEAM
The team behind
the research
JOACHIM SCHIAVO
UX & UI RESEARCH LEAD
Joachim specialises in the moments that most directly determine whether a player stays: first-time user experience, onboarding design, and the critical early minutes of engagement that no amount of late-stage polish can fix.
With 5+ years running end-to-end research across indie and AAA titles, including work with CCP Games and NetEase, he's built specific expertise in translating complex player behaviour into decisions the design team can act on in the next build.
RAPHAËL DOYEN
FOUNDER & RESEARCHER
Raphaël has over 18 years of hands-on experience in the games industry, spanning studio lead, publisher-side director, and creative collaborator roles across more than 40 titles.
He built Game Changr because he'd seen too many teams make expensive decisions without the player signal to justify them and too many research reports arrive too late to change anything.
At Game-Changr, he leads engagement scoping, workshop facilitation, and the strategic layer of every project.
RESEARCH & TECHNOLOGY PARTNERS
Game-Changr works with a small number of trusted partners who extend our capability in specific areas.
These aren't referral arrangements, they're working relationships with people whose approach matches ours.
Steve Bromley
UX Research Specialist
Steve Bromley is a leading expert in the games user research field, having conducted hands-on studies with over 25,000 hours dedicated to observing and analyzing player behavior. He specializes in qualitative fieldwork and user feedback loops, integrating rigorous scientific methods into game development to provide reliable, actionable insights.
As a best-selling author on games user research, Steve is also a pillar of the professional community. He founded the IGDA’s mentoring scheme, which has successfully connected hundreds of aspiring researchers with top industry leaders.
Playruo
Playtesting Infrastructure
Playruo is a specialist cloud gaming platform built specifically for secure remote playtesting. Their infrastructure allows studios to test builds that require high-end hardware specifications with any participant worldwide, and to reach console players without physical hardware distribution, removing two of the most persistent barriers in remote research.
Security is enterprise-grade throughout: builds run in isolated AWS and Google Cloud containers that Playruo never accesses directly, streams and data are encrypted to healthcare-level standards, and every session includes per-player watermarking, IP-locked token access, and instant revocation capability.
https://playruo.com/
What Makes Us Different
4 THINGS THAT MATTERS
01
We tell you when not to research
Most agencies sell you a study. We'll tell you when a study would slow you down.
02
We work across design and marketing simultaneously
Player research shouldn't stop at the design team. We've shaped both a game's core systems and its go-to-market strategy from the same engagement.
03
Same rigour from solo dev
to AAA publisher
What changes is the scope, not the standard. A Pulse Check gets the same structured thinking as a Full Play engagement.
04
We've been inside development. Not just observing it.
Whe have worked as studio lead, publisher-side director, and creative collaborator. That context changes the questions we ask — and the way we deliver answers.