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COOKIE POLICY

Last Updated: November 2025

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This Cookie Policy explains how Game-Changr Ltd ("we," "us," "our") uses cookies and similar technologies on our website www.game-changr.com.

Company Details:
Game-Changr Ltd
Company Number: 16542860
Registered Office: 71-75 Shelton Street, Covent Garden, London WC2H 9JQ, United Kingdom
Email: contact@game-changr.com

 
1. What Are Cookies?
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Cookies are small text files that are placed on your device (computer, smartphone, tablet) when you visit a website. Cookies are widely used to make websites work more efficiently and provide information to website owners.

Types of Cookies:

By Duration:

  • Session Cookies: Temporary cookies that expire when you close your browser

  • Persistent Cookies: Remain on your device for a set period or until manually deleted

By Origin:

  • First-Party Cookies: Set by the website you're visiting (game-changr.com)

  • Third-Party Cookies: Set by external services used by the website (e.g., Google Analytics)

By Purpose:

  • Strictly Necessary Cookies: Essential for website functionality

  • Performance Cookies: Collect anonymous usage statistics

  • Functional Cookies: Remember your preferences

  • Targeting Cookies: Track browsing for advertising purposes

 
2. How We Use Cookies
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We use cookies for the following purposes in accordance with UK data protection laws:

2.1 Strictly Necessary Cookies (Essential)

These cookies are necessary for the website to function properly and cannot be disabled in our systems without affecting functionality.

Purpose:

  • Enable basic website functionality and navigation

  • Remember your cookie consent preferences

  • Maintain security and prevent fraud

  • Enable form submissions (contact forms)

  • Ensure proper page loading and performance

  • Session management

Examples:

  • Session cookies for website navigation

  • Security cookies for protecting against attacks

  • Load balancing cookies for website performance

  • Cookie consent preferences

Legal Basis: These cookies are essential for service provision and do not require consent under UK PECR (Privacy and Electronic Communications Regulations).

Retention: Session cookies are deleted when you close your browser; security cookies may persist for up to 30 days.

2.2 Performance/Analytics Cookies

These cookies help us understand how visitors interact with our website by collecting anonymous information and statistics.

Purpose:

  • Analyze website traffic and usage patterns

  • Understand which pages are most popular

  • Identify navigation patterns and user journeys

  • Detect technical issues and errors

  • Improve website performance and user experience

  • Track bounce rates and session duration

Third-Party Services We Use:

Google Analytics (Google LLC)

Cookies Set by Google Analytics:

  • _ga - Distinguishes users (2 years)

  • _gid - Distinguishes users (24 hours)

  • _gat - Throttles request rate (1 minute)

Legal Basis: Legitimate interest / Consent (depending on jurisdiction and settings)

2.3 Functional Cookies

These cookies enable enhanced functionality and personalization.

Purpose:

  • Remember your preferences (language, region)

  • Provide personalized content based on your interests

  • Remember information you've entered in forms

  • Enable interactive features (e.g., live chat if implemented)

  • Improve user experience based on previous visits

Examples:

  • Language preference cookies

  • User interface customization cookies

  • Form auto-fill data (temporary)

Legal Basis: Consent / Legitimate interest

Retention: Typically 12 months or until you clear your browser cookies

2.4 Targeting/Marketing Cookies (If Used)

These cookies track your browsing activity to display relevant advertisements. We will only use these with your explicit consent.

Purpose:

  • Show relevant ads on our site and third-party sites

  • Measure advertising campaign effectiveness

  • Limit ad frequency (frequency capping)

  • Track conversions from ads

  • Create lookalike audiences

Third-Party Services We May Use:

  • LinkedIn Insight Tag - For B2B advertising and analytics

  • Google Ads - For remarketing campaigns

  • Facebook Pixel - If applicable for social media marketing

Legal Basis: Explicit consent required under UK PECR

Note: We will clearly request your consent before setting any marketing cookies.

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3. Detailed Cookie List
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Below is a comprehensive list of cookies used on our website:

Cookie NameProviderTypePurposeDurationCategory

svSessionWix.comFirst-partySession managementPersistentStrictly Necessary

hsWix.comFirst-partySecuritySessionStrictly Necessary

XSRF-TOKENWix.comFirst-partySecurity (CSRF protection)SessionStrictly Necessary

_gaGoogleThird-partyAnalytics - User ID2 yearsPerformance

_gidGoogleThird-partyAnalytics - Session ID24 hoursPerformance

_gat_UA-*GoogleThird-partyAnalytics - Throttling1 minutePerformance

cookie_consentGame-ChangrFirst-partyCookie consent preferences1 yearStrictly Necessary

Note: This table will be updated if we add new cookies or services.

 
4. Your Cookie Choices and Controls
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You have several options to control or limit how cookies are set and used:

4.1 Cookie Consent Banner

When you first visit our website, we display a cookie consent banner allowing you to:

  • Accept All Cookies - Allow all categories of cookies

  • Reject Non-Essential Cookies - Allow only strictly necessary cookies

  • Cookie Settings/Preferences - Customize which cookie categories you allow

  • Learn More - View this Cookie Policy

Your preferences are stored for 12 months.

To Change Your Preferences:

  • Click the "Cookie Settings" link in our website footer

  • Or clear your browser cookies and revisit the site

4.2 Browser Settings

You can control cookies through your web browser settings. Most browsers allow you to:

  • View cookies stored on your device

  • Delete existing cookies

  • Block all cookies

  • Block third-party cookies only

  • Set preferences for specific websites

Browser-Specific Instructions:

Google Chrome:

  1. Settings → Privacy and security → Cookies and other site data

  2. Choose: "Allow all cookies," "Block third-party cookies," or "Block all cookies"

  3. To manage specific sites: "See all site data and permissions"

Mozilla Firefox:

  1. Options → Privacy & Security

  2. Under "Cookies and Site Data," choose your preferred option

  3. Click "Manage Data" to view and delete specific cookies

Safari (macOS):

  1. Preferences → Privacy

  2. Choose how to block cookies and trackers

  3. Click "Manage Website Data" to view and remove cookies

Microsoft Edge:

  1. Settings → Privacy, search, and services

  2. Under "Cookies and site permissions," click "Manage and delete cookies"

  3. Choose your blocking level

Safari (iOS):

  1. Settings → Safari → Privacy & Security

  2. Toggle "Block All Cookies" or "Prevent Cross-Site Tracking"

Chrome (Android):

  1. Settings → Site Settings → Cookies

  2. Choose to block third-party cookies or all cookies

Important Note:
Blocking all cookies may affect your ability to use certain features of our website. Strictly necessary cookies are required for core functionality.

4.3 Third-Party Opt-Out Tools

Google Analytics Opt-Out:
Install the official Google Analytics Opt-out Browser Add-on:
https://tools.google.com/dlpage/gaoptout

Industry-Wide Opt-Out Pages:

 
5. Do Not Track (DNT) Signals
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Some browsers offer a "Do Not Track" (DNT) signal that can be enabled to request that websites not track your browsing activity.

Our Position:
Currently, our website does not respond to DNT signals, as there is no universally agreed-upon standard for interpreting such signals. However, you can control tracking through the cookie consent banner and browser settings described above.

We respect your privacy choices made through our cookie consent mechanism and browser settings.

 
6. Mobile Device Identifiers
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If you access our website through a mobile device, your device may use unique identifiers similar to cookies for tracking and analytics purposes.

Control Mobile Tracking:

iOS (iPhone/iPad):

  1. Settings → Privacy & Security → Tracking

  2. Toggle off "Allow Apps to Request to Track"

  3. For advertising: Settings → Privacy & Security → Apple Advertising → Toggle off "Personalized Ads"

Android:

  1. Settings → Privacy → Ads

  2. Toggle on "Opt out of Ads Personalization"

  3. Or: Settings → Google → Ads → Toggle "Opt out of Ads Personalization"

 
7. Web Beacons and Tracking Pixels
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We may use web beacons (also called "tracking pixels") - small, transparent graphic images embedded in web pages or emails - to:

  • Track email open rates for our newsletters

  • Measure content engagement on our website

  • Verify conversion events (e.g., contact form submissions)

  • Understand user behavior patterns

These technologies often work in conjunction with cookies to function properly. If you block cookies, many tracking pixels will not function.

 
8. Social Media Features and Widgets
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Our website may include social media features such as:

  • LinkedIn "Share" button

  • Twitter "Tweet" button

  • Embedded LinkedIn posts or videos

  • Social media feed widgets

These features may:

  • Collect your IP address and page visited

  • Set cookies to enable proper functionality

  • Track your interactions even if you don't click them

Privacy Policies:

Your interactions with these features are governed by the privacy policies of the companies providing them, not by this Cookie Policy.

 
9. Embedded Content from Third-Party Sites
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We may embed content from third-party platforms, including:

  • YouTube videos

  • Vimeo videos

  • SlideShare presentations

  • Other embedded media

When you view pages with embedded content, these third-party providers may set cookies on your device. We do not control these cookies.

Third-Party Privacy Policies:

 
10. Changes to This Cookie Policy
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We may update this Cookie Policy to reflect:

  • Changes in our use of cookies

  • New cookies or tracking technologies

  • Changes in legal or regulatory requirements

  • Feedback from users or regulators

Notification of Changes: We will notify you of material changes by:

  • Posting the updated Cookie Policy on this page

  • Updating the "Last Updated" date at the top

  • Displaying a notification on our website

  • Re-requesting your cookie consent if required by law

Your Responsibility:
Please review this Cookie Policy periodically to stay informed about our use of cookies.

 
11. Contact Us About Cookies
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If you have questions about our use of cookies or this Cookie Policy, please contact us:

Email: contact@game-changr.com
Subject Line: "Cookie Policy Inquiry"

Postal Address:
Cookie Policy Inquiries
Game-Changr Ltd
71-75 Shelton Street
Covent Garden
London WC2H 9JQ
United Kingdom

We will respond to your inquiry within 5 working days.

 
12. Complaints and Further Information
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If you have concerns about our use of cookies that we have not adequately addressed, you can contact:

Information Commissioner's Office (ICO)
Telephone: 0303 123 1113
Website: https://ico.org.uk/make-a-complaint/
Guidance on Cookies: https://ico.org.uk/for-organisations/direct-marketing-and-privacy-and-electronic-communications/guide-to-pecr/cookies-and-similar-technologies/

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